A website is important as it gives consumers clear view of what your brand is about and what types of products or services you render. Some people think it is all about having a beautiful website.
Truly aesthetics is good for the look and feel of a website but it goes beyond that. Nowadays, users care less about the beauty and more about the experience they’re having on your site.
It is also important to have an SEO friendly website. The important thing is to land visitors (customers) on your web page. this is the only way to get your services or product across for them to see or buy.
SEO plays a major role and it is good for web designers to have some knowledge of this as it can help improve the design which in turn drives more sales.
How Much Impact Can Your Website’s Design Have on Online Sales?
Let us find out the impact your site’s design on traffic and sales. There are millions of web page on the internet. So many but few are seen and those are the ones ranking top pages for certain keywords. Here you can see how to add aesthetics with other things to make it worthwhile and converting.
1. Layout And Navigation Of Your Site
It is important to design for your users by making everything easy for them when they visit your website. Users should have no problem interacting with various contents on your site.
Make them comfortable and present information in clear legible formats. Organize your contents in a way that is insightful and simple for customers to move from one stage to another.
Ensure to keep the information consistent and relevant across all pages. Furthermore, make your website mobile friendly as research has shown that consumers use more of mobile to access the web.
2. Involve SEO In Your Website Design
The layout and structure of a website has impact on how your site performs on search engine result pages. When you have a poorly designed website, this affects your user’s experience and in turn harms your SEO performance. Get a web audit from us today.
When users on your site leave within seconds, this trend is noticed by Google (other search engines too) and recorded as poor user experience. Hence, they keep your web page in low search engine result. When you do not appear on top pages of search engine result pages, the lesser the chances of prospects finding your business or website.
Common Web Design Mistakes That Hurt SEO
- Missing H1 Tags. Your website might look fabulous, with a stylish design, eye-popping colors, and user-friendly fonts. But with no H tags, web crawlers may not have understanding of some high points and as such harm your chances of ranking better online.
- Large Images and Media Files that slows down the website speed and makes visitors to leave because the site delays in serving info to users.
- Page Load Time.
- Not Mobile-Friendly.
- Avoid Infinite Scroll.
- Too many Popups.
- Text in Images. …
- Thin Content Pages.
3. Inspiring Creative Design
Ensure to maintain a balance between usability and designs. Ensure that the website designed can inspire users to to stay on your site and even persuade them to take action.
With the use of a buyer’s persona, you can create a design that reverberates with your brand identity. Read below to see some best practices we shared from research and experience working as web designer.
Get attention via choice of color scheme, white space versus text and graphics usage.
4. Involve the use of High-Quality Visuals?
Use beautiful high quality visuals (images/videos) to beautify your site and place them where they need to be. Poor quality visuals is a turn off. It can make your site ugly and make your visitors to bounce.
Important note here. Please optimize your image sizes so that they do not affect the site loading time. As heavy image sizes slows your site and if a web page takes too long to load, your visitors will bounce.
Important Factors When Designing Your Website For More Sales
1. Clean Design
Keep the design simple and attractive and easy to read with proper navigation. You should understand that a clean design helps audience focus on the value of your content. Avoid distracting graphics and large amounts of text. Except you offering a value in content provided. (Use blogging)
Good design interface can also improve user experience that encourages customers to return.
2. Effective Color Scheme
Firstly, make use of colors that represents your brand identity when designing your website. Colors have been known to evoke emotional responses. Sometimes, color are selected relative to the logo.
What kind of color are you trying to convey to your users? Regardless of your choice color, research the best color options that will give your visitors a good impression.
This entails what your website can do and how it works. It comprises everything from the actions a user can perform to dynamic content and interactivity. Ensure to providing the right functionality for the success of a website.
Few questions to ask at this stage. Are there loading issues or broken links? Is the site’s security features adequate? Please remember to view your website’s features from the user’s perspective. Are the contact forms, surveys, and customer feedback sections of your site working properly? One or all of these functional issues can prompt a customer to leave your site.
4 Original Content
5. Comprehensive Sitemap
6 Integration with Social Media
7. Compatibility with Multiple Browsers
8. Clean, SEO-Friendly Code
9. Active Blog
Factors That Can Improve Website Credibility
Research as taken from usability.gov shows that a credible website is key. You can do the few things listed below to improve your site’s credibility,
- Arrange the web site in a logical way;
- Provide articles that are relevant;
- Provide your design in a professional structure;
- Provide an archive of past content (where appropriate);
- Make the site up-to-date as possible; Blogging recommended.
- Ensure the site is frequently linked to by other credible sites (recommended).
There are many factors that can be considered when creating a beautiful converting website. Besides increasing traffic and generating leads, your site’s design, navigation, and content must stimulate customers to engage and interact with your brand.
Always consider how your website design can impact sales. When you build a website, note the things to consider in this post to ensure that your site converts to leads which in turn generates sales.