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Online marketing is one of the best ways of reaching your prospects and attracting more clients. Small businesses using digital marketing are consistently growing their business through proper application and implementation of digital marketing skills.When you talk about online marketing, there are strategies associated with online marketing which will help your business and attract more leads. These tools are explained below:1 Website or Blog MarketingYour website or (blog) is the place where you can market and sell your products, build relationships, generate leads, pass on valuable free content, test ideas, and more. Your website actively puts your message out into the world so that potential customers can find you too. It’s the focal point of your business.This shows your prospects

How to earn money online with Affiliate Marketing


My friend surfs the internet everyday and gets cash alert everyday. He claims he isn't Into yahoo or illegal jobs. All I see him do is download some companies products then advertise them online ,when I asked him he said he is into Affiliate marketing. Now, you might be your friend's friend who knows nothing about affiliate marketing ,this post will lead you through the basics of affiliate marketing and how well you can do following these tips and concise steps. Meaning and intro on Affiliate marketing are in this link 1352

Email marketing tools for business

email marketing tools for biz

Email marketing tools that can be used by your business to achieve great success in your email marketing campaign.As long as you’re using it right, email is still one of the most valuable and targeted channels for reaching your audience. It's relevance and benefits can not be over-looked.Read Also: Steps to run a successful Email marketing for your businessWith proper email marketing strategy, you can successfully promote your products/ services to reach goods, services, apps and so on through this media and record huge success. You can also communicate with your customers and deliver certain info about your service that can add value to them.PLEASE READ SOCIAL MEDIA MARKETING AND ITS RELEVANCE TO BUSINESS There is also apps for small businesses,

Mistakes you need avoid making on social media networks


One of the hottest digital marketing trends right now is Social media marketing. To be honest, if social media is not properly applied, little or no result will be recorded. In fact, these businesses are following the social media trend of others and may become discouraged by the lack of positive results.It is no lie that most businesses in this part of the world have heard about how effective social media marketing can be and are all rushing touse social media platforms to promote their products and services.Here is the thing, there are certain social media marketing mistakes you must avoid in order to make or record success from social media marketing.Please read- how to use social media to generate leads

The Dissimilarity between sales and marketing

The Dissimilarity between sales and marketing can not be over emphasized. Sales and marketing are closely interwoven and are aimed at increasing income. Do you know that without marketing, you would not have prospects or leads to follow up also, without a good sales strategy, you wont be able to sell your wares/services.Let's look at some online definitions of the two terms in discuss here. According to the balance website, they defined it as thus " If we broke it down to the basics, marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to close the sale and get a signed agreement or contract." 153

Mobile marketing with sms texting to promote business


Sms marketing is a powerful and cost-effective tool, that when properly employed can yield tremendous results and vice versa.In my previous article on mobile marketing, it was explained that the later is the act of promoting your products, brand or services through carefully and systematically designed campaigns for delivery to cell phones, smart phones and other handheld devices. It is a known fact that sms is readily opened within the first few minutes a person receives it. This makes it highly prolific and efficient. 100

How to Use Social Media for leads and traffic


In my previous post on Social media marketing and its benefits, I explained what social media is and how relevant it is to business. Now let's look at how we can use it to generate traffic for our sites.You might have asked the following questions like - "How do I get traffic to my website via social media?”Or if you have traffic, “How will I manage to increase that traffic consistently?”Not to worry! 78

Affiliate Marketing And How it Works


What is an affiliate marketing?We define Affiliate marketing as the process of earning a commission by promoting other people’s (or company’s) products/services. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant's Web site to perform the desired action, usually make a purchase or fill out a contact form.Affiliate marketing  has four core players:Merchant : known as the creator, the seller, the brand, the retailer or the vendor. This is the party that creates the product.Network (that contains offers for the affiliate  to choose from

Re-targeted marketing and it’s relevance


Have you ever visited a website, later you start seeing banners for that website displayed on all other sites you visit?That’s remarketing — or retargeting. People use those words interchangeably. This was a question i was asked in one of the interviews i went for while i was searching for a job. Hope the image above explains it better.Now let's define Retargeted marketing. This is a cookie-based technology used to displays custom advertisements to visitors who leave a site (an online store) without purchasing or performing another desired action.HOW DOES RETARGETING WORK?Retargeting is a cookie-based technology that uses simple  Javascript code to anonymously ‘follow’ your audience all over the Web.Here’s how it works: you place a small piece of code on your website (this

How to sell with E-mail marketing basics


What is Email Marketing?Email marketing is the act of sending a message, typically to a group of people, using email. Email marketing is a form of direct marketing that uses electronic mail as a means of communicating  messages to an audience.Email marketing has become an essential tool for business ever since the advent of Internet. It has been observed that some campaigns that make it through to our inboxes are absolute rubbish that we just find annoying. The aim of this post is to explain what email marketing really is, why you should use it and how to go about it.However, email marketing could be used for the following reasons:When trying to enhance the relationship between a merchant and its current or