As the ever-changing world keep storing all her information on a platform
called “the cloud”, the internet has become her backbone for all activities ranging from ecommerce, education and entertainment, to mention buta few. The internet, breaking the walls of time and distance.
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It is expedient for you to know how social media helps in bringing lots of profit to your business when it serves as a medium for marketing.
In this article, I would be sharing with you the benefits of social media as a marketing strategy in boosting businesses across the globe.
Definition of social media marketing
Social media marketing is simply the use of any social media platform as a means of establishing a connection with your targeted audience and promoting your business.
Social media is not only seen as a medium for entertainment but as a medium to meet multiple people with just a click on the button, from direct messages to group messages to audio-visual recordings, Images, and stories.
Social media is a powerful tool for effective marketing.
You must know that social media does not involve only the use of social media networks like Facebook, Linkedin, Instagram and my favorite social media channel, YouTube e.t.c, to facilitate social marketing there are also two major social media channels which are forums and blogs.
With most people finding it difficult to differentiate between social media marketing and digital marketing, it has caused a lot of problems when choosing the perfect marketing strategy.
There is a clear difference between them as social media involves the use of social media sites and other social channels in promoting your business while digital marketing involves the use of all digital platforms including social media, all Internet platforms and also mobile marketing which are not -internet-based to promote your business.
Since the focus remains on social media marketing and having established the major difference between social media marketing and digital marketing we move to social media marketing strategies.
Social media marketing strategy
Social media marketing strategy is more than just opening a few social media sites and hoping for clients and audiences. You need to be precise in creating a marketing strategy or should I say strategies because they could be more than one.
With billions of people on the internet every second, social media strategies can’t be overemphasized, research has proven that over 60% of clients who were satisfied by a brand on social media platform don’t get recommended by the client to others and over 80% of people that talks about a brand online presence and prowess don’t follow or like such brand online profile.
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It’s certainly not the fault of the clients but the inability of such a brand or marketer to initiate a working and effective strategy.
Here is my list of 10 social media marketing strategies to boost your business.
1. Social media marketing goal setting:
Most businesses ends up hitting rock bottom, because they never set strategic goals on what their presence on the internet would do for their business. Setting of goals is simply writing out plans on how you want your online brand to be known.
For example setting goals on how you want to increase your brand awareness, increase traffic which in turn increase the number of targeted audience. Your social media marketing goals must serve as a backbone and not a set of new goal that are alien to your general business goal.
2. Make decisions on who you want as target audience:
Your Audience are the set or group of people who are an social media platforms that you are planning on making as clients. They must be targeted not in a numerical sense yet but first with attributes, features and
Selecting your target audience must be directly proportional to your products or services. for example if you are a data analyst, your targeted audience would be researcher, university students and research companies that uses Social Media.
3. Analyzing/knowing your competitors:
You are not the first in the business neither will you be the first to use social media as a means of marketing, hence knowing your competitors gives you an edge on how to be better than them.
There are third-party software called “competitor analysis tools ” which helps you with researches on your competitors especially the ones with high traffic and audience, In order to know their marketing strategies.The goal is not to steal o their strategies but to know how you can merge their existing strategies with your new innovative ones.
4. Know your target audience:
After you have selected your audience, knowing them brings you toa step closer into making them your clients. You must know the amount of views ,Iikes and comments they make on a particular product with specific attribute like colours, shapes and sizes.
You can do this by employing a data analysis programmer, the programmer helps your with the analysis patterns of your audience in order to create a unique table of preference.
5. Selecting your preferred social mediachannel:
In 2018 there has been over 2 billion monthly active Facebook users, this makes it one of the best social media channel to use if you are targeting a large demography, but not every body spends quality time on Facebook. Also if your targeted audience are age range bound, like 24-38 age range they make less than 50% of Facebook users.
While some people prefer Instagram or YouTube e.t.c so carrying out a statistical research on the platform where most of your audience spend most of their time might be needed. Some of your Audience might be readers, so using forums and blogs, as a marketing platform would be nice.
Never waste your time on social media platforms your audience don’t use.
6. Quality content creation:
Asking yourself this questions and answering them helps to create quality content.
a) The maximum number of character content/word count.
b) How many links you want to have on your content.
c) The content type for each platform.
Research has proven that video content are 35 times more likely to be shared on social media platforms than any other content. Like Instagram ,having more video content creation activities, it has since grown to become one of the best social media platforms.
Brands on Instagram have reported to have a per- follower engagement rate of over 3.9% making it 58 times higher than Facebook.
In creating a video content you must know the following
a) specific content your audience prefers
– real-time event
– Imaginary events
b) Do your audience like viewing video content with longer time frame or shorter ones?
c) The language your audience understands. since the internet has broken down the barriers of distance, it’s advisable for you to know the language your Audience understands, then download the Google language or translation software.
7. Customizing your content to suite the social Media channels you are engaging with:
Each social media platform have specific mode of operation and rules and regulations governing content creation.
Twitter: Deals with tweets. Specific rules and regulations include:
- You can’t write more than 280 characters in a tweets, so you must be precise with your content.
- As of now only 1-2 links are allowed in a single tweets. I would advise you to combine images with your tweets.
Facebook: Facebook encourage longer post and support videos content also, but long post could be boring so you can simply use a short post merged with a video content.
YouTube: Is majorly a video content platform, so creating a good video content can work here, you tube also support long video content but you can deliberately make your video short and precise or partitioning your videos into sections.
Instagram: A Social network that majorly base on images and short videos, hence making your content into pictures would work like magic on Instagram.
Linkedln: An internet platform termed as an educative and professional platform, hence you must create a content/post that would be attractive to high minded people. Always update yourself on new innovations by the social media platforms you are using and remember that on content creation,create content on social media platforms your audience are active participant of.
8. Engaging your Audience:
Always make sure you live a comment and review section for your audience to give their feedback, doing a giveaway sometimes can go a long way.
9. Boosting your number of audience:
Many social Media Network encourages Ad’s promotions, you can pay social media platforms to promote your content/product by advertising them, most of the platform also allows you to customize your Ad’s in order to reach a specific audience. You can also employ the help of social media influencers to help recommend your product or to speak about your products on your content.
10. Tracking and analyzing your result:
Analysing your results could either be on a daily,monthly or yearly basis.
This helps you to keep track on the social media platforms that you are already profiting from and the ones you are not. It also help you in re-strategizing and to increase your Audience on the less active social media platforms.
Take note :Never mix your personal taste with that of your targeted audience.
Benefit of social media marketing
The benefits of social media marketing includes:
1. Increases your brand awareness:
With different internet platforms connecting billions of people across the globe, using the social media as a marketing platform helps increase your product awareness even to places you haven’t gone yet.
2. Increases Inbound Traffic:
Most social media platforms have the policy of allowing users post a content and adding links of your website to the content, this helps drive visit to your site and it enables your audience/visitor learn more about your product.
3. it creates room for improvement:
The comment, reply and feedback section on social media platforms, allows your clients to express their gratitude or disappointment on how your service was rendered or how effective your product was, this help you adjust to the level of satisfaction your clients are expecting from you.
4. Strengthen the marketer and customer bond:
One of the key emphasis on how to have a profitable business is the strong relationship between a marketer and his clients. Social Media provide such platform through its interactive section, it build trust between both parties.
5. Keeps you updated on new strategies:
Every body will accept the fact that social Media gets improved on regular basis hence having a presence on social media platforms help you to plug into new innovations and to also quickly take full advantage of it. They also help you keep a bird eye view over your competitors.