Lets define Online Marketing: This refers to the techniques or method used by a business to market, promote, or advertise their products, services, or brand on the internet.
Online marketing is one of the best ways of reaching your prospects and attracting more clients. Small businesses using digital marketing are consistently growing their business through proper application and implementation of digital marketing skills.
When you talk about online marketing, there are strategies associated with online marketing which will help your business and attract more leads. These tools are explained below:
Website or Blog Marketing
Your website or (blog) is the place where you can market and sell your products, build relationships, generate leads, pass on valuable free content, test ideas, and more. Your website actively puts your message out into the world so that potential customers can find you too. It’s the focal point of your business.
This shows your prospects and customers that you’re serious. Professional-looking website makes you more credible. With the use of blogs and periodically
post fresh relevant and consistent content helps to keep you ranked high on search engines and you will be displayed on search engine result pages. You know those businesses that only have a free Facebook page to promote their business – are not taking serious and as such miss out on building leads and prospects.
2. Content Marketing
The first and most important part of being prosperous with online marketing, is to understand how to use content to connect with your target audience. The internet is powered by content and brands that understand how to create relevant content that informs, entertain and educate their target audience will continue to win. There is great need to invest in your brand content creation and distribution. I always lay emphasis on this in any webinar training i deliver.
3. Email Marketing
Email marketing has been known to deliver the highest return on investment among all other digital marketing channels.
Email marketing can be effectively used to promote your brand. Simply build a highly targeted email lists where you can send your email campaigns to consistently. Email marketing can produce tremendous results when done right.
4. Social Media Marketing
With billions of people using various social media platforms, it is definitely a good channel to promote your brand. There are millions or billions of people using Facebook, Twitter, Instagram, LinkedIn, YouTube. Just set up your brand pages on the leading social media platforms and also ensure you are consistent with your content and updates.
The best thing is that it enables and enhances content sharing which results can be monitored and progress checked through analytic tools incorporated in this channels.
5. Search Engine Optimization
SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings.
Many people or prospects now go online to search for products and services before they make commitment to patronize you or the services you offer. When they do this, will search engines like Google list your business among the search results?
If not, you are missing lots of business. This is why you need to position your business in a way that you are easily listed among the search results when those that need your products and services are searching online.
6. Mobile Marketing
The power and significance of mobile marketing cannot be neglected. This is because everyone checks their SMS messages. If you have your prospects and customers phone numbers, you need to be sending them SMS messages consistently in order to keep your brand in their mind.
Reasons and importance of online marketing to business
The importance of online marketing is because it is the best way to reach your audience.
1. KNOW THAT CUSTOMERS ARE ONLINE
It is important to note that your target 🎯 audience are online now. This was unlike the traditional marketing where marketers go physical and through rigorous means to get buyers to know and also persuade them to perform an action. Nowadays, majority of the population is online surfing the internet for different reasons.
A survey recently showed that about 5billion people are online(access to internet) in the world. It is interesting to note that only a fraction of them are potential customers for your business.
In a study of American Internet users, 80% of respondents said that they use the internet to research products or services they might want to purchase, and 58% said they’d made at least one purchase online in the previous year.
As internet usage has grown, so has ecommerce. In fact, online sales for 2017 in the United States alone are projected to hit $440.4 billion. From above citation, it can be seen that consumers are spending money online, and Internet marketing is the only way to get your business on their radar.
2. IT’S COST-EFFECTIVE
Every entrepreneur wants his/her business to be on the fore-front of its customers. This in the past is usually costly using traditional marketing. You have to note that online marketing has it’s price but may not be expensive as traditional method.
The advanced targeting options make it easier to only advertise to the people who might actually be interested in your business. This means you waste less money on marketing to people who are unlikely to ever respond.
In a situation you placed ads online that were directed only at users who searched for “digiconceptng store.” If you used a pay-per-click, or PPC, method, you’d only have to pay when people actually clicked on your ad and visited your site.
Hence, you get the desired audience who are interested in your service and as such eliminate the cost of advertising to people who have no interest in your product or service.
3. INCREASE BRAND VISIBILITY
No matter the size of your organization, there’s simply no excuse for not utilizing online marketing tools to improve your company’s visibility in the marketplace.
4. EFFECTIVE COMMUNICATION
The same way that outbound marketing like print ads, radio, and billboards, helps your business’s marketing messages to be in front of consumers. They try to encourage the consumer to take an action like visiting a physical store location.
This can certainly be effective, especially if a sale is particularly enticing, but is limited by its one way nature. What if a reader is confused? What if they want more details?
That is why internet marketing is a two-way communication. When customers have ease of interaction with your business, with call to action (CTA) appropriately placed on your channels, and address placed with the advent of Google Map for ease of location.
customers will easily get more information or contact you. At their comfort they can visit your physical store, and may even make purchases online.
This communication has created trust between customers and vendors. Building these relationships increases the likelihood that they will return, and possibly even become regular customers.
Communication can be done on your main site, but social media also presents a simple solution. Creating a dedicated social team that responds to reviews (both negative and positive), answers questions, and keeps followers up to date can require a bit of effort, but can go a long way in building customer relationships.
These online marketing practices and tools have proven to work over the years.
So why is Internet marketing so important? This is because you can generate higher revenues at lower costs at any time of day or night.
It has been proven that consumers respond less favorably to traditional marketing than ever before, so you need a combination of engagement, education, and selling to reach them. This is made possible by internet marketing.