In order to stay ahead and get your emails read, there are certain things that need to be done right. Figuring out a way to increase the number of recipients on a mailing list is not easy. This article will however enlighten you on ways you can succeed in increasing your marketing base through the right email marketing campaigns. Email marketing has gone beyond the usual just send anything to a world class platform. Huge traffic record has been derived from using email campaigns by companies or individuals.
Ways to encourage customers to read mail
- Always proofread your email before you send it to customers. Ensure that it is free from typographical and grammatical errors. Use Grammarly to check for spelling errors. You should also make certain that the message flows easily.
- Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts.
- If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page. Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is relevant, your reputation will grow.
- For maximum accessibility, send your email marketing messages as multipart format. Any email clients that support HTML or have it user-enabled will show your content in HTML format. However, if someone receives your email and only allows text content, that is what they will see. Doing this allows everyone to see your message, regardless of their client settings.
- Ask for at least a customer’s first name at the time that they opt-in to your list. By doing this, you can customize all your recipients’ emails individually in order for it to address them on a more personal note. This personal connection helps recipients feel visible rather than just one of the crowd of people who are receiving a bulk email. This will make them more interested in your emails.
- An email marketing campaign is one way to quickly grow your business. Therefore, make sure you are prepared with a business strategy to fully deliver what the customers expect and what you tell them they are going to get from you. It is important that the trust is not broken between you and the customer.
- Make your emails concise. No one wants to read through a number of paragraphs when several would have sufficed. People don’t have much time these days, and you could become persona non grata in their email boxes if you don’t appreciate the time crunch that most people have to deal with these days.
- Make your marketing emails friendly to mobile users. Many people have freed themselves from the mouse by adopting technologically advanced phones. With this, you will be wise to do slight modification to your format. Customers will appreciate your effort in making your messages easy to read by making sure they are not as wide as a standard-sized email messages.
- The information you collect from your customer upon signing up for your list should be used to give them the best shopping experience possible. When one of your customers clicks on a link provided in one of your emails that goes to your site, utilize this information from the subscription in order to automatically fill in the portions of this purchasing form. This will speed up the checkout process and make it easier for them to buy your stuff.
- Make sure your readers understand what they’re getting into as soon as they opt-in to your mailings. If you’re going to be sending a daily email, make that clear. If your readers aren’t expecting the number or length of emails that you send, they’re less likely to read them and more possible for them to unsubscribe.
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Things to avoid in Email Marketing when trying to attract customers
- A bad font can cause a person to dismiss your e-mails without even reading them. Use an appropriate font in your e-mails. Realize that not all fonts are supported on all computers. Use a common font. Try not to use anything that is difficult to read or looks especially unprofessional.
- Not getting feedback. Make full use of passive feedback in your email marketing campaign. There are simple but powerful tools available to you that will give you lots of data on what your subscribers do with your messages. You must learn to use these tools and collect this valuable information. Find out who clicks on what links and determine why.
- Avoid over-using exclamation points in your email marketing copy and subject lines. An exclamation point does not make a poor sales message into a good one. Good marketing copy is punchy and catchy on its own, without the help of added punctuation. Focus on writing quality copy, not on how many exclamation marks you can use. Be sure to include an easily-completed unsubscribe link in all of your.
- Not having the unsubscribe link for your email campaign. This option will enable your customers/subscribers who no longer wish to receive your mails to remove themselves from your list. Also it is a standard thing to do. Also it protects your brand integrity.
- Refrain from using large image sizes in your emails if possible. Images can be fun, but they can also take time to load if they load at all. Many people will be viewing the email on slower connections, or connections with metered bandwidth, so keep that in mind. Always make the content of your emails top priority, and if you must use images, ensure to compress the images before use.
- Avoid using the Same Subject Line Every Time: Your subject line should reflect the contents of your message, so readers are enticed to open it and are not disappointed once they do. Your From line, however, should remain the same (either your name or the name of your business), so readers get to know your name and recognize your messages in their inbox.
- Not having clear calls to action. “Decide what you want the recipient to do, draw their attention to it” – in the form of a big bold button or [something] similar – and enable the action to be taken in as few clicks as possible.
- Failing to optimize for mobile. Think about how many emails you read from your phone. It’s probably a lot, right? Yeah, well this is true for most of the people you’re sending emails too as well. Your newsletter has to be optimized for mobile, so that when people open it on their phone, they can read it clearly and the design makes sense.
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Has this post been helpful? Please leave a comment below. Remember to like and share our post. This post can serve both individual and business purposes when effectively used. Have fun trying out your email marketing campaigns.