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How Domain Name Affects SEO

How domain name affects SEO ranking

The reason for this post is to answer a question has been on the minds of some folks concerning how domain name affects SEO. Some say that domain name has no effect on SEO and some say it does.

What is domain name?

Online dictionary defined it as the part of a network address which identifies it as belonging to a particular domain.

A domain name is your website name. A domain name can also be said to be the address where Internet users can access your website online.


The reason for SEO is to optimize every page element on our website or blog to get the maximum SEO juice (nutrient if we relate to human being) to enable us rank high on search engine result pages (SERP).

It involves a lot of hardwork, dexterity and consistency to rank high on Google delicate pages so that you can have high chances of getting clicks.

It involves a lot of hardwork, dexterity and consistency to rank high on Google delicate pages so that you can have high chances of getting clicks.

Now you have to understand that another term used for domain name is the URL which is stands for Uniform Resource Locator, and it tells you the specific address of a piece of content on the web. There are terms in domain name that i will point out and shed light on here. They are

  1. TLD – Top Level Domain is the main domain name around the web. There are numerous  TLDs to choose from in the world but very few of them rank well globally. Example of TLDs that rank well globally are: .com, .org, .net
  2. SLD – Second Level domain is the domain name that we usually purchase from our web hosting service provider . For instance the URL for Digiconceptng is, and it is the SLD.
  3. Protocol: There is HTTP and HTTPS. HTTP stands for ‘hypertext transfer protocol’, it’s the most commonly used application protocol.
  4. Subdirectories: These are the categories or sub-folders that you created for your pages.
  5. Specific Page Name: This is talking about the individual or specific name of your page. It can be controlled or handled with ease compared to domain name and directories. An example of a page is shown

How Do I Choose TLD?

Factor SEO into your decision making. Be sure to avoid tell-tale spam TLDs which could result in your website ranking lower in search engines. You have to understand that TLD has some specifics it was attributed to in the early days of the internet:

  • .com was intended for US companies, generally for business/companies/organizations now
  • .org for non-profit organizations,
  • .edu for schools and universities and
  • .gov for government websites.
  • .co : an abbreviation for company, commerce, and community.
  • .info : informational sites.
  • .net : technical, Internet infrastructure sites.
  • .biz : business or commercial use, like e-commerce sites.
  • .me : blogs, resumes or personal sites.

Consider these when choosing the best TLD

1. Target location

Mostly the location of a place that you aiming to target can be specified in your location. For instance for those in Nigeria. I observed that having a geo-specific extension in your TLD can aid you rank for specific countries where people are inclined to choose local link.

Have you noticed if you searching using Google for instance, you check the link you will see that shows that google considers the geo-specific extension.

Although it was stated that it is better to have a gTLD (generic top level domains) such as or than the usual .com or .edu as recommended by Google may not see you targeting a specific location

2. Industry specific

The amazing thing about the TLD is that you can make it industry specific. For instance, if you’re into say football or selling of sport accesssories, you can use you can use the .sports or .music if it is a music blog or website sector depending on the name you want to use.

This makes it easy for searchers and search engines to have a good understanding of what your industry is all about. To use the industry specific extension, be sure of the industry you ant to rep with such TLD as this is what people will know you with.

Get more insight from  namecheap

How to choose SLD /Domain Name (url) to increase SEO?

This is the major part that concerns all web master or bloggers. The moment you have overcome the issue of TLD, the main thing is to know the name you want to give your domain. This is what searchers will see in the url area as served by the search engine on the result pages.

The major concern of having a domain name is to take account of how it will affect the SEO and business website so that you get seen online.

Hence, let us look at these factors when considering to choose a SLD (domain name) as we will look at the effect of Domain name on SEO. See also  How SEO works

1. Make it easy to type

When choosing a domain name for your website, it is ideal to consider using words that people can no difficulty in finding online. hen people can find your website easily through typing the name, it will help boost your SEO ranking. A domain name that’s easy to type is critical to online success.

If you use words like 4u or 4you or foru as your name instead of foryou, this can affect how searchers search for you online and as such your SEO ranking. So care has to be incorporated when trying to get a domain name for your website.

2. Keep it short

If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.

Lengthy URLs have bad effect on social sharing as when some people wish to share your content especially to platforms like twitter which has a limited character tolerance. Most people do not have time to use shortening services such as or to shrink down lengthy links to character lengths that won’t take over their tweets.

You have to put this into consideration as when the name is long and you now add this to the page or post name, you can be sure to have a name as long as Mississippi river. (example

3. Target your keyword

Ensure to use target keywords you may ant to rank for when forming your domain name. Google and other search engines still bold keywords appearing in domain names.


4. Branding

It is also a good way to improving SEO ranking when you use the brand name in place of keywords for forming your domain name.

Eric Schmidt, Google Chairman said this about how Google values branding more than keywords.

“Brands are the solution, not the problem. Brands are how you sort out the cesspool. Brand affinity is clearly hard-wired. It is so fundamental to human existence that it’s not going away.” 

5. Do not use numbers and underscores

Avoid the use of Numbers and hyphens in your domain name as this will bring more harm than good to your SEO ranking as people get confused as they may omit numbers.

The use of underscore in your domain name has been observed to increase the number of broken links in websites. It is advisable to use hyphens if you wish to use this character in your domain name.

6. Make it relevant

It’s important that your domain name communicates the right message. People will have a better understanding of what your website or business is all about by making your domain name relevant to your niche or industry.

7. Use an appropriate domain name extension

Extensions are suffixes, such as .com or .net, that is at the end of web addresses (domain name). These can have specific uses, so make sure to choose one that works for your business.

A sample of collection of  generic top-level domains are listed in the link for you to have insight on this.

Important Note: You don’t need to build a website for every domain. Just forward any additional domains to your primary website.

8. Avoid Pointless Duplication

It is not a good practice to have two URLs that are providing the same content, you are at risk of dividing and reducing your traffic. Duplicate contents on your website can attract Google penguin penalty which will adversely reduce or destroy your chances of ranking high on SERP.

Use a 301 redirect (assuming the secondary page is of little independent value) or by using a rel=canonical (great if the second page has a use, like a printer-friendly option for the original content). This focuses all the search engine traffic to the first page and helps boost your visit potential.

9. Protect and build your brand

This is what top businesses have done. they protected their brands by purchasing various domain extensions, as well as misspelled versions of their domain name. This is to prevent competitors from registering other versions and ensures the customers are directed to theirr website, even if they mistype it.


User-Friendly URLs

A website domain name is said to have a friendly URLs when it is short and easy to remember. These URLs help visitors remember web addresses, such that they can easily type it into the address bar of the browser when they revisit the web page.


Search Engine-Friendly URLs

There are different ways of showing your site content on the Internet. Some format that your web tend to render their pages online are set below: Some examples of SEF URLs:

Read also  Best Off Page SEO Methods

These URLs include important keywords that describe the content of the page. Since most search engines include the Web address as part of the information that describes a page, placing keywords in the URL can help boost the ranking of the page.

Therefore, this strategy has become a popular aspect of search engine optimization or SEO.

Such links will be “crawled” by the search bots correctly and indexed in the Search Engine Result Pages (SERP). If you want to rank high in SERPs, you should definitely set your links to be Search Engine Friendly.

It is important not to create ridiculously long URLs just to describe the page. Just understand that search engines focuses majorly on the content of each page when indexing any websites.

Wrapping it Up

You have to choose a domain name that represents your brand as a business website or blog. The aforementioned points above have shown you that having a good name can also get you top rank on search engine result pages.

It is ideal to select the best domain name for your website or blog and optimize it by doing proper SEO and content creation and you can get a head start from this post on HOW DOES CONTENT MARKETING HELP FOR KEYWORD RANKINGS?

Trust me that you are on a good start. Have a nice time and happy sharing this post!

2 thoughts on “How Domain Name Affects SEO

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