Let’s look at the proven ways to attract Customers through Content Marketing. We have been talking about content as being the live-blood of any digital marketing scheme.
This is not new but it is a core that if not done well, will cause you not to get results. It must be noted that it’s definitely not a marketing strategy that you have to be a specialist to understand.
This has been in existence from time immemorial. This you will notice from the advent of magazine, newspaper, blog, TV station, and book publisher with the things their articles and program consist of. This is content and these folks are basically content marketers.
Are you looking to attract prospects, convert them to customers and keep them coming back?
Then content marketing is your key and what you need as a pivotal for whatever reason and goal you seem to achieve.
The key to success is to make the connection between content marketing and any digital marketing channel you want to employ.
We have stressed the importance of content marketing in previous post and webinars. It will be observed that the goal of every business owner is getting more paying customers and increasing revenue.
Here are some proven ways known to attract audience through content marketing.
1. Create easy navigation to your content.
If you make your content hard to find, then you will get little or no recognition for your brand or content published. Content that is difficult to navigate will often cause a potential client to leave your website.
Employ the use of tags and categories so as to make it easy for clients on your site/blog to navigate/access other articles on the site – and it helps with SEO. Also, don’t forget about your navigation. Making it easy for visitors to find your content starts there.
2. Create relevant content.
It is not new to note the importance of a relevant, meaning and consistent content. You have to make relevant content if you really want to be found and ranked high on search engines result pages. Poor content is a problem and the web is filled with lots of them. That is why google and other webmasters have developed algorithms to penalize such people.
Spend some time researching your target market and find out what type of content they’re looking for. If possible ask questions and get feed backs to know what they want and how they can be served.
A blog is a platform that is meant to inform, educate and entertain your target audience.
The impact a Blog can have on your brand can not be over emphasized until you start blogging. If you have an existing website, you can either have a blog on that same website depending on the technology that was used to design the website or you can design a separate Blogsite.
Blogging is the life-blood of a brand as this creates avenue for you to post fresh contents and keep your online presence juice for search engines. When you Blog, you are giving prospects Free Value upfront and this will create a positive reputation, brand loyalty and increase in sales.
4) Social Media Updates
The content you post on social media is part of your content marketing strategy. By being valuable on social media, you are building your brand reputation and trust which will lead to having loyal customers who benefits from contents you posts.
It has been observed how businesses post without a goal or strategy, they don’t understand the impact social media can have on their brand. There is the need to be strategic with your social media content (post) and as such the requirement to have a solid social media schedule and strategy.
A webinar is a seminar or conference conducted over the Internet. Currently, there are numerous webinars on the net. The web is exploding with webinars posted on daily basis. Use this exploit well for your brand positioning
6) Email Newsletter
According to the research conducted by campaignmonitor, it was published that email marketing has the highest return on investment among any other digital marketing channel.
This effect of email marketing can be utilized to enhance business visibility and re positioning of your brand to promote sales/leads by sending them quality email newsletter that informs and educate your target audience.
7)Employ clean SEO and targeted keywords.
The efficient use of SEO and keywords really have huge impact on potential audience finding your content on the web. Search engines are consistently improving the user experience, by putting in place algorithms that can detect black hat SEO so practices like keyword padding is seen as bad SEO practice.
You have to understand that Search engines are helping people find relevant content. The goal is to please the user by helping them find what they’re looking for. Hence, when you use your keywords in an organic way, Google rewards you by increasing your search engine rank.
The best way to employ your keywords is to include them into these areas listed below
- Main title and H1 tags.
- In the first paragraph – first sentence if you can.
- Subheads (if it makes sense).
- Image file names and the alt text.
- Meta descriptions.
With these points followed, you are sure to make impact on search engine and get favorable ranking.
7) E-book publishing
These are educative and informative materials usually in the form of pdf that are produced in soft copies and can be read on and off a computer or any hand held device.
An electronic book (ebook) is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. wikipedia .
Writing and publishing of articles of ebook in your area of strength will make you a leader and authority in such a field and as such you will be regarded as an expert on such subject matter. Ebook is a good way of content marketing since you pass expert information to customers through it.
Read this on how to write an ebook from start to finish
It is a good practice to get the rating, review and approval of those who are considered authorities in the field. All mentioned above and any other type of content can be gotten from Fiverr for just $5 and the cost varies.
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