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Mobile marketing with sms texting to promote business


Sms marketing is a powerful and cost-effective tool, that when properly employed can yield tremendous results and vice versa.In my previous article on mobile marketing, it was explained that the later is the act of promoting your products, brand or services through carefully and systematically designed campaigns for delivery to cell phones, smart phones and other handheld devices. It is a known fact that sms is readily opened within the first few minutes a person receives it. This makes it highly prolific and efficient. 100

How to Use Social Media for leads and traffic


In my previous post on Social media marketing and its benefits, I explained what social media is and how relevant it is to business. Now let's look at how we can use it to generate traffic for our sites.You might have asked the following questions like - "How do I get traffic to my website via social media?”Or if you have traffic, “How will I manage to increase that traffic consistently?”Not to worry! 78

Affiliate Marketing And How it Works


What is an affiliate marketing?We define Affiliate marketing as the process of earning a commission by promoting other people’s (or company’s) products/services. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant's Web site to perform the desired action, usually make a purchase or fill out a contact form.Affiliate marketing  has four core players:Merchant : known as the creator, the seller, the brand, the retailer or the vendor. This is the party that creates the product.Network (that contains offers for the affiliate  to choose from

Re-targeted marketing and it’s relevance


Have you ever visited a website, later you start seeing banners for that website displayed on all other sites you visit?That’s remarketing — or retargeting. People use those words interchangeably. This was a question i was asked in one of the interviews i went for while i was searching for a job. Hope the image above explains it better.Now let's define Retargeted marketing. This is a cookie-based technology used to displays custom advertisements to visitors who leave a site (an online store) without purchasing or performing another desired action.HOW DOES RETARGETING WORK?Retargeting is a cookie-based technology that uses simple  Javascript code to anonymously ‘follow’ your audience all over the Web.Here’s how it works: you place a small piece of code on your website (this

How to sell with E-mail marketing basics


What is Email Marketing?Email marketing is the act of sending a message, typically to a group of people, using email. Email marketing is a form of direct marketing that uses electronic mail as a means of communicating  messages to an audience.Email marketing has become an essential tool for business ever since the advent of Internet. It has been observed that some campaigns that make it through to our inboxes are absolute rubbish that we just find annoying. The aim of this post is to explain what email marketing really is, why you should use it and how to go about it.However, email marketing could be used for the following reasons:When trying to enhance the relationship between a merchant and its current or



Lets define Online Marketing: This refers to the techniques or method used by a business to market, promote, or advertise their products, services, or brand on the internet.Online marketing is one of the best ways of reaching your prospects and attracting more clients. Small businesses using digital marketing are consistently growing their business through proper application and implementation of digital marketing skills. 36

Digital Branding And Its Relevance


What is Digital Branding?For us to define this, we need to understand what a brand is. A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.Hence, Digital branding is channels  used to communicate a brand’s positioning (or purpose) to beget engagement through internet-based relationships, device-based applications and media content.Digital branding is a crucial part of building a successful online presence. you can start building your digital brand, regardless of the size of your budget. Organizations always involve digital branding in their business but do not know how to effectively achieve the benefits of digital branding efforts. If properly applied, the result will be fruitful