According to statistics, 69% of the world population are internet users with only a few knowing about the power of the internet in attracting a high population of online users to specific information or services.Knowing the power of what the internet provides is one thing, tapping and plugging into such power is another, nevertheless with "traditional marketing" becoming more and more boring, many have been opting for online marketing which includes content marketing.Research has also proven that a large majority of marketers use content marketing. Organizations like Microsoft, Cisco system uses content marketing.Moreso according to statistics by Demand Gen's 2015 content marketing survey report says "more than 60% of B2B purchases rely on contents as a means of research when
Mobile marketing is the act of promoting your products brand or services through carefully and systematically designed campaigns for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.In recent times, it is known that customers can make choice right from the comfort of their homes through their mobile devices. People can now access product, services and brand information anytime, anywhere from their mobile devices.Understand that almost everyone is using a mobile device and as such a potential target market.In digital marketing, mobile marketing is a channel, and everyone who has a smartphone or tablet is the target audience.Mobile Marketing Components:SMSMMSApp basedWe are going to talk about SMS due to its importance and relevance in
A survey conducted by Google Search Quality Strategist showed that the two most important signals for ranking websites during searches are Link Building and Quality Content. Building backlinks is a form of off-site SEO practice where other sites link back to your site. Usually, we shouldn’t have control over this form of SEO practice but fortunately, we do.The number of quality backlinks you have tells Google that your site contains excellent content. Especially if a large chunk of your backlinks are coming from sites with very strong reputation [High domain authority of say, 60]. For a domain with high authority to link back to your site, it will definitely boost your site’s reputation in the comity of readers and search engines.
In recent times Content marketing has been found to be a major factor of SEO. With high quality of content and optimum marketing you can get good and faster results in SEO.Google takes the context of the content and give results accordingly, so there are more chances that if you have quality and informative content you can rank easily for your targeted keywords.The major reason to create a content online in recent days is to be ranked high for quality content on search engine result pages SERP.You have to note that the major means of generating traffic online is through organic traffic and this requires a lot of hard work and dexterity for you to rank among the top
Today we are going to look at the mistakes you must avoid in content marketing if you want to be successful in this field.One of the things i have always laid emphasis on in digital marketing is content marketing. Content marketing is one of the most effective ways for a brand to market itself. It’s the mode through which you can convince your audience to take action and guide them towards a specific goal. 297
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.Content marketing is an umbrella term covering a set of strategies, techniques, and tactics to fulfill business and customer goals by using the most relevant content to serve, attract, convert, retain, and engage customers. Content uses blogs, podcasts, video, and social media sites as a vehicle. It's a practice now being used by 86% of businesses today. However, effective content marketing is not so easy to find.- by [digital marketing tutorials] 43