What is a blog?
The online dictionary defined a blog as a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
According to wikipedia, they defined Blog as (a truncation of the expression “weblog“) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (“posts”). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.
The moment we know the meaning of a blog, we need to also understand who a blogger is. I came to realize that When purpose is not known, abuse is inevitable. Click To Tweet So let us look at certain definition given online.
Who is a blogger?
A Blogger is Someone With a Platform. Bloggers aren’t just writing for the sake of writing. They’ve got a platform, an asset. Every time you hit publish, you’re building something new on the foundation that is your blog.(by monitizepros).
A blogger is a person who publishes articles (called posts) on topics of his or her choice on a blog platform. Now you know these terms, we can go into our topic proper.
To be a blogger and make it big like top bloggers of this world in different countries. There are things that need to be done. The first question you have to ask yourself is “why“, “What”, “When” & “How” . Why do you want to be a blogger?
What do you expect from blogging?
When and how do you go about it?
The question can vary and come in different form. An answer to these questions gives you a leverage on what next to expect drives you in the blogging world. The reason i am not adding making money to this post title is not because this post can not guarantee you money making experience but i always love to tell people that if you put money first, you will fail in most cases in life but if you offer value, then you will surely succeed. Click To Tweet
Most people will tell you that blogging will rake in money for you immediately. This is a lie some folks tell. I have gotten some folks saying it and even asking me that please i want you to design a blog for me because i want to be making money like some bloggers in vogue now. I do laugh and i tell them certain things about blogging. People see the glory and not the pain and hard work that goes into success. Click To Tweet Have you asked how they went about it before they got to their level. You have to understand that Every professional today was once an amateur in the past. Click To TweetA lot of hard work went into what you now see as result or success. Are you willing to sacrifice?
So to be a successful blogger, there are things to be considered and understand that It won’t happen magically.
By reading this blog, you stand to know how to build your blog, publish and subsequently make money on the long run.
- Which hosting service provider to choose for your blog and finding a mailing list provider
- How to set up your website, including choosing your domain, installing WordPress, choosing a design and installing a theme
- How to create amazing content, defining your audience and providing value
- Ways to generate traffic & optimizing your content
- How to make money from your content, from your skills, and from your own knowledge
- How to semi-automate the process so you can free up your time
The beauty today is that in my way, i will also be available to help you if you need my help, You can subscribe to the mailing and chat me up. It simply requires some work, like all good things.
1. Own a website/Choosing web host provider
I have a post on how to choose a web hosting provider and this will really help you in making a choice of web hosting provider to use. You must understand that your blog is going to be a source of income and represents your brand– it needs to be reliable and accessible. For building a mailing list, find out more on cute email list for marketing and this will give you insight on email marketing tools which can help you in your blog email building.
2. Blog Setup
The next thing is to choose your domain name. Know that there is need to have a good domain name relevant to your niche. I need to tell you about a niche. To be a blogger, you need to belong to a niche.
A niche is defined by Thoughtco as The term niche, when used in the science of ecological biology, is used to define an organism’s role in an ecosystem. … A niche may also encompass what the organism eats, how it interacts with other living (biotic) elements, and also how it interacts with the nonliving (abiotic) aspects of the environment, as well.
Things to consider when choosing a niche for your blog.
- Popularity: Creating a successful blog is next to impossible if no one else shares your interest.
- Profitability: You should also have an idea of how you’re going to monetize your blog while choosing a niche. For example, if you want to monetize your blog with ads, go ahead and figure out what ads Google is serving for your target keywords.
- Sustainability: A successful blog needs constant and relevant post, There is need to keep new content flowing on a regular basis. Make sure you choose a niche in which you can quickly publish content regularly.
When you pay for domain name and host, you will then go into your cpanel which is more like your back-end and scroll down to where you have softaculous. Here you can install wordpress (you will see other content management systems) from the options and set it up. See how to set up your blog on wordpress
Now you understand what steps to use to build your blog. WordPress for me is the best to use for blogging and i have to tell you, if you want to be taken serious, do not use free hosting. Use a paid hosting because they offer you a flexible option where you can customize and do anything or post as you wish.
WordPress is incredibly easy to design with and make on your own. You must also note that there are some fabulous websites building platform out there where you can create wonderful and amazing blogs. There is room to understand that if you are not a designer or a programmer, it’s okay to buy a theme or pay for someone else to design it for you.
For awesome WordPress themes, Visit these for options:
- WordPress.org itself has an archive full of free themes that you can use if you want a basic setup
- StudioPress is a site that deals exclusively with WordPress Themes built for the Genesis Framework.
3. Creating Content and Defining Audience
Content is key in digital marketing. Ensure to write a compelling post that can attract the attention of your audience. Write beautiful, interesting and attractive content that keeps your audience glued to your blog. Excite and interest your readers. Make them feel the intrigue, suspense if you post on movies and answer to their online search with details if possible.
Whether you are posting for social media or search engine marketing, if you have a poor content that can not cut across or get users attention, then you missing it. There are mistakes you need to avoid in content marketing so as to have a higher success rate online.
You must understand there are things to note in content creation. Ask the following questions and try to think like your audience. Put yourself in the mind of the users.
Who are you writing for?
What problems do they have?
Is your content solving problems of your user?
What questions are users asking?
What are their pain points (touch points)?
Once you have answers to online questions people are asking, you have a clue of what and how to deliver your content. Craft your content around the problems your users have and then provide a thorough, detailed blog post that proffers the solution – how do your readers interact with your content.
Now the content creation depends on knowing how your target audience are relating.
Here are ways to define your audience:
- Create personas of your ideal reader. What kind of readers is your post for? For news or gossip blog it may be for majority of people but it means you have to be the first to post such gossip or news.
- Research where your ideal (prospect) readers hang out online and listen in on their conversations.
- I strongly advice to join forums and blog niche to find out what people are having challenges with and try to provide answers to them. I had this problem when i started and most of my post didn’t do well initially but once i understood what certain people want, post to solve their needs.
Now you have a clear understanding of how to define your target audience, you can now move to the next.
4. Attracting Traffic to your Blog
The best way to drive traffic to your blog is no means easy but with the right guides and application of correct online traffic principles, you will get traffic. There are tested ways to attract traffic to your website/blog
The above link shows you how you can generate traffic. There are number of ways you can share your content online but i will simply put a few in bullet below.
- Share on Social Media
- Involve Search Engines Optimization
- Email Marketing
The use of social media to drive traffic has been seen to be a very useful tool in online marketing. This is because most of your audience are all hanging out in one social media platform or the other. You should try and identify which social media platform they are hanging out on, What are they doing and when are they online. You must also understand that there are social media mistakes that you must avoid if you want to achieve success in blogging. You can also read social media marketing and it’s benefit to business.
Search Engine optimization is key to your online presence. you must know that there is relationship between content and SEO and you should know how does content help you increase your search ranking. For you to get your targeted audience, you need to structure your content to meet certain search terms and keywords. That is to make sure your articles are optimized properly.
There was a time when this meant stuffing your blog posts full of keywords. However, Search engines have grown smarter now and if you do so now you surely will attract penalties like Google Panda that deals with low or poor quality contents from people who just do keyword stuffing and other black hat trick. The emphasis now is on quality and value. Other things you can do to encourage a better performance on your blog is:
- Do a keyword research eg Google Keyword Planner Semrush, and other online tools to help you. Find out what people are searching for relative to your niche.
- Ensure there is keyword density in your post.
- Place your keyword in the title tag and use “alt tag” for any images you’re using within that post.
- Ensure to use the keyword in your meta description so you can provide information for your readers at a glance. This is no more a ranking factor but good to provide insight to your readers when searching online.
EMail marketing involves you building your customer or audience base through the use of e-mail.You might like to send your subscribers a weekly roundup of your best performing posts. Alternatively, you might want to send an email every time you update.
- Send your targeted readers’ solutions to their problem(s) in your post. What problem will your post solve for them?
- Encourage users to unsubscribe. It might seem counter-intuitive, but inviting people to opt-out of your list, will make sure the people left there will be the ones most interested in what you have to post.
The above marketing strategies above will help your traffic increase. Remember consistency is the key in anything you do, regardless of how many times you post(daily, weekly, fortnightly, monthly). Have a posting period – Select a posting pattern like a day and time to post – a frequency you’re comfortable with ( I recommend just once a week except you are into gossip, news,sports and so on where you have to post as they trend) and consistently publish at those times.
Summary of making success as a blogger are
- Be consistent
- Have a posting frequency
- Have a good, effective and distributive channels for delivering your post.
- Understand your audience and write to offer them value for their search need.
5. Making Money
This is the rewarding part of being a blogger. Money! money!! money!!! Yes why am i stressing the word? This is because most if not all bloggers are now there for sake of making money but most of them forget about “value”. As a new blogger, you may find it very difficult to make money initially if you doubt ask the big bloggers in the field today. You will find out it involves a lot of hard work. Hard work is key to success. A speaker once said that if your predecessor who is successful is doing ten push up, you do eleven if you wish to be successful.
The avenues to make money online are:
What is affiliate marketing? We define Affiliate marketing as the process of earning a commission by promoting other people’s (or company’s) products/services. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
There are many affiliate marketing programs out there for international bodies and there are some within Nigeria. Some you might consider using internationally:
Then for Nigeria, Affiliate programs to consider are
- Jumia affiliate program
- Konga affiliate program
- DealDey affiliate program
- Kaymu affiliate program
The key with affiliate programs is to just promote products you have understanding of. This gives you context and authenticity when you recommend them to your readers.
It is a good practice not to promote just any how thing. Keep it relevant to you audience, your blog, and your existing content.
Use of Adsense
This involves applying to Google for them to use spaces on your blog to display adverts. I bet you must have visited websites and seen adverts showing up on some strategic points on the website. These are ads from Google which they called Google adsense. For advertisers, they use Google Adsword and when they place bids, their bids are what you that owns a blog that has been accepted by Google to be their adsense agent that the ads will show up on the blog. Make money using Google adsense
If you have a prodcut you can write about it and encourage value through what that product can offer.
How long does it take to make money blogging?
Blogging takes a lot of hours per week to build and maintain a quality blog. A lot of hard work goes into it. It also takes many months of blogging before you will see income from it.
I tell new bloggers it can take months even years depending on the level of hard work you put in. Except you have an influencer talk about your blog, it may take time and can be difficult break out online. If you do not understand how online activities works, you may be going in circles until you do it right. Blogging for me is an act.
The idea that you can start a blog today and make a full-time income from it almost immediately within a few months is, for most of the time, not realistic. Amy lynn Andrews wrote something about how to make money as a blogger and i took some excerpt from her. She stated that There is simply too much to learn and too much to build (your site, your content library, your social media presence, your trustworthiness, relationships with readers, etc.). If you need money right away, building a blog may not be your best option.
Wrapping it up
Alas! Do not be discouraged, The first thing i will tell new blogger is be yourself, be unique and be consistent. Never give up, keep pushing, keep working and keep it real. Create a niche for yourself and deliver value for that is the way to succeed.
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