In my previous post on Social media marketing and its benefits, I explained what social media is and how relevant it is to business. Now let’s look at how we can use it to generate traffic for our sites.
You might have asked the following questions like –
“How do I get traffic to my website via social media?”
Or if you have traffic, “How will I manage to increase that traffic consistently?”
Not to worry!
This article is what you need to assist in answering those questions.
You might have designed and operated the most beautiful website in the world but without people visiting your website, it is useless. There is a purpose for every website and when that purpose is not met, then it is almost like a failure on your part. The goal of your site might be to sell products or services through your website. In the case of a blogger like some of us, it may be to sell, advertise, promote affiliate products or sell your products and services using your blog.
Whatever may be the case why you are operating a website, there is need for traffic to the website for you to be seen or heard.
A recent research conducted by the Pew Research Center on social media usage between 2005 and 2015 shows that the percentage of people in the US using one or more social networks has increased from 7% to a staggering 65%. Still don’t believe you should focus on social media? Just take a look at this Compilation of the latest social media statistics of consumer adoption and usage from Smart Insights.
If you check the number using social media, then you will realize how powerful social media could be in generating rapid traffic to your website if properly implemented.
How does social media drive traffic, you ask?
- By engaging viewers and offering them useful, relevant content (content marketing).
- Holding surveys, asking questions, connecting with the audience.
- Getting feedback, analyzing and adjusting your marketing strategy as a result.
- Using brand recognition; making sure the brand is in front of potential buyers in case they are looking for your services, giving them incentives to buy.
- Increasing customer retention and brand loyalty. Social media is better than any other feedback tool because it’s a medium in which you get social, and you receive the sincere responses from your audience and customers. You easily find out more about your target audience, (better profiling for your customer), and your target audience gets to know you better as well (which in turn increases conversion and loyalty).
- Gaining trust and credibility. People expect your company to have Facebook and Twitter profiles because it’s a way they can contact you and find reliable information. You look legitimate, and the more people hear about your brand, the more credibility you will gain.
Ways to utilize social media to generate traffic to your website.
Facebook Group or Page or other groups like linkedin
A Facebook group is a page created for an organization or business to promote activities. Users can join the group and post their thoughts on a wall and interact through discussion threads.
It is free to join Facebook groups/pages it will surprise you the number of traffic you can generate utilizing this technique.
Let the group you join be in the same kind of niche with you. You need to ensure the audience that will be receiving your post are interested in your topic. With the use of the search bar on Facebook ,you can to search for Groups in any field.
You need to ensure your content is providing value to the members of the group. Once you are on the group, ensure to read and also post valuable and helpful contents so others can benefit from it. You can add a link to your website or blog if people are willing to learn more.
Once you active on some groups on Facebook, you can be sure of receiving some free traffic to your website. You can also post to as many groups as you want.
Let’s define the word as applicable to social media. When you tag someone, you create a link to their profile. The post you tag the person in may also be added to that person’s timeline.
Those of my friends on social media know i do this a lot and have keyed into it.
You can utilize social media tagging to generate buzz for your website. The rule of thumb here is not to abusing it, tagging same people every day can be annoying unless you have some forms of leverage or relationship with such a person. Hence, do not tag same persons regularly.
When you Tag your friends on Facebook, this will automatically appear on their profile and creates an enabling for your content reach a wider view.
Always use good images
A picture they say is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message
Ensure to note that without good visuals, your social media content will not attract high engagement. I have tried it several times and discovered that my post with images get more clicks and reach than those without it.
Make Your Website Shareable
The reason there is a sharing social media icons on websites and blog is to allow readers and visitors on your site to be able to share whatever content interests them on your site.
By having social media sharing button your website, you will be receiving traffic from those that shared your content on social media.
Be Active and Consistent On Social Media
It has been known that the more active you are on social media, the more brand will be known and as a result positions you better to drive traffic to your website. You don’t expect to post once a month and expect tremendous traffic to your website. You have to find time to be consistent in publishing content. for those that are busy with other things, you can use a fantastic social media scheduling tool like Buffer to schedule content for an entire month or more on your social media profiles.
I have seen a social media page of a brand in which their last post was 5 month or even a year ago. I just asked the question “Why are you on social media if you won’t be active or post content regularly?” Just know that the more you post, the better your visibility and chances of getting more traffic.
Add Your Website URL to Your Social Media Pages
When people visit you profile on social media and see your website link, they often take you serious and find you more reliable compared to those with no websites. It is a good practice to add links to your website url. eg www.digiconceptng.com
The purpose of sharing How to Use Social Media for leads and traffic is to enlighten and add value to your digital world by letting you know the power of social media and how it can be effectively used to drive traffic to your business website.
With the brief aforementioned points, I believe you now know and understand how social media can be used to generate traffic.
If you need any clarification or have any question to ask, please leave a comment.
please remember to share How to Use Social Media for leads and traffic. Thanks a lot.