You need these Tested ways to increase website traffic if you want to make a difference online. The major reason why we blog or create our websites is to be able to connect to people around us and the world at large. The world is a global village and the internet is a community where everyone can easily interact and relate. Now, it is easier to buy and sell online. You can reach people of different race, ethnicity, religious believe, tradition and countries from anywhere and at anytime.
Now, let’s look at it this way. There are thousands of websites online with different contents and post. How do you stand out among the crowd? How do you get heard in such a crowded community with millions of websites and blogs been indexed and posted daily online? You need these Tested ways to increase website traffic
Here is the deal, to answer the question on most peoples’ mind which is how can i get traffic to my website or blog. I have carefully crafted this based on working principles from research and experience writing contents for people before now. The strategies to increase website traffic discussed in this post will really help you gain more traffic to your website if properly applied and followed.“Regular content update and regular backlink means more traffics.” ― Jounayet Rahman Click To Tweet
Are you searching for methods to boost traffic to your blog or website?
I have seen people enthusiastic about owning a blog/website for the sole purpose of generating money and after months of posting, no result they get vexed and frustrated and out of impatience, they give up and that ends their blogging career. A lady once asked me to design a blog for her and that she wants to start earning like some notable bloggers in the country. I agreed and decided to ask her questions on what the blog should be about? What are the type of content she wish to post/blog about?
To my greatest surprise, she has no idea and then she had to tell me the truth that a friend told her that she can start earning immediately by having a blog. I now sat her down and educated her on what and how online stuffs work. Gave her sites to visit based on niche she wish to blog about and asked her to visit Neil Patel for more on blogging. I lost the cash i would have collected from her if i had designed the blog for her but she thanked me for educating her and for been sincere.
Enough of stories, let us look at the strategies to get web traffic from people who visit your website or blog and increase readership or viewership on your blog, which will turn these visitors into devoted audience or paying customers, or both.
Why is getting traffic so hard?
The reasons why you find it difficult to get traffic to your website can simply be that you are targeting the wrong keywords or you are not using keywords at all. This can be detrimental though to being found online. The following will show you how and what you are doing wrongly on your website or blog.
Here is How to increase web traffic for free to your website
1. Search Engine Optimization (SEO)
This is trying to be visible to search bot used by search engines to increase visibility on Search engine result pages (SERP). It enables Google, Bing, Aol, Yandex and other webmasters to deliver targeted traffic to your website on a consistent basis. It also authority to site owners in the eyes of those searching for niche specific keyword phrases on Google, Bing, Aol, Yandex and the other search engines.
In fact, the moment you understand search engine optimization and how you can take advantage of it to position your content online and get your website to rank top on search engines like Google, Yahoo, and Bing.
In recent times, search engines have become more sophisticated throughout the years. Their crawlers or bots can evaluate content to a degree and understand when a website isn’t worthy of top rankings. like the Google Algorithm which enables them to know when, which and what site should rank high on SERP. They use proprietary formulas that only the search engines themselves truly understand, so it’s hard to manipulate them to improve ranking.
2. Update and improve on old post
What this simply means is that you can look at your post contents and analyse the performance and if you notice it ia not doing well, you can check the images or optimise the images and update the post and check to see the result.
A survey published showed that Buffer recently ran an experiment where they posted no new content for a month. All they did was to share their old content. This result simply means that to the audience It doesn’t matter if your post or content is brand new or an old piece of content, as long as they think they are getting value from what you are offering them. They are cool with it.
I do this often and i discovered that it helped my rankings for some post i posted earlier when i just started blogging but with time and experience i discovered somethings and worked on them. The change has been tremendous. You can try this and see for yourself.
3. Add Quality Images To Your Blog Posts
It has been observed and even noted that post with images rate more and get more interactions than post with no images. Visual content is fast becoming the most powerful tool on the internet right now.
Not only is it processed 8x quicker than written information. Your reader also remembers 80% more of it. Also it is key to getting traffic and i have experimented on this with some post and found it true.
Even if your images don’t mean anything they can give you a huge boost in shares and page views. That is, as long as they’re relevant to your content. Ensure to use clear and high definition images you know what i mean. Quality images to engage your audience and see your blog do better than when it has no image or poor quality images. Here is a post on the need for a quality use of images to drive traffic to your website.
4. Loading Speed Of Your Page
This is one major key to ranking high on search engines. The faster the server loading time and page speed of your website the better for you.
Website speed is an important factor in Google’s algorithms, your conversion rate and how much money you make are determinant to this algorithm.
If your site is slow, you’re going to rank lower. That’s just a fact nowadays.
Let me give you a real life example, if your site is slow to load like a tortoise speed, readers are going to bounce. And when people are not reading your content or enjoying your site, they may not visit it again or even tell a friend. It is just a simple truth. I do this also, visit a site and it is crawling like a snail
This is one of the simplest ways to boost your traffic with zero marketing. If you have your SEO in place, and some solid content behind you, you can’t lose now.
How do you speed your site up you ask?
This depends on how and hat made up your site but you can check with Google Page Speed Insights.
Other tools i have used too are
There are many you can check them out but this are the few i have used and worked well for me. Any suggestions on tools to use is welcomed.
5. Quality Content
In any post of mine that involves content, i have always made it clear the importance of content in digital marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience Click To Tweet
You can have the best SEO specialist to help you with best keywords for your website, but without a solid content marketing strategy, it will all be a waste of your time.
According to research by Content Marketing Institute and MarketingProfs, not documenting your content marketing strategy can cut your chances of success in half:
60% of businesses with a documented content marketing strategy will get results from content marketing, 32% of business with a verbal (but not documented) content marketing strategy will get results, and just a measly 7% of businesses without a content marketing strategy will succeed.
Content can be in any of the types specified below:
A good content must possess mix of all these different types of content. Read more on content marketing here.“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” Seth Godin Click To Tweet
6. Increase Website Traffic With Long Tail Keywords
It’s every blog owners dream to be able to rank for keywords based on their niche but this can be somewhat difficult but when you learn to function in both at the same time which is use of short keyword and long tail keyword.
Short keywords in your niche are most competitive keywords to to compete for now as it’s highly combating. I sometimes do keyword checks occasionally and what i see can be demoralizing for new bloggers or desperate bloggers and web owners. The volume of search keywords and the competition surrounding it is more than what mere words can describe.
It is advisable to tweak a few of your blog posts so as to be able to rank for long tail keywords?
Neil Patel wrote about how 90% of QuickSprout’s traffic comes from long tail keywords. And most of yours will do to.
Hit some long-tail research in Keyword Planner. Then see what best fits the content you’ve already got.
7. Use Of Social Media
Social media has come to stay and it has proven to be a force to reckon with. It has been a known fact that almost everyone is on social media. To key into social media marketing, you need to also build an online presence that is strong and known. You can check out social media and it’s benefit.
I love this quote by Ardath Albee “Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.” Ardath Albee Click To Tweet
This is where your audience are perusing out every day. You have to engage them where they are. So develop a presence on social media, make friends with your fan base (facebook fan page), and share valuable and helpful information on your social networks like Facebook, Twitter, Instagram, and more.
Ensure to add social sharing channel to your website or blog so that it is easy for people to share things of interest to them on from your blog/website to their platforms.
8. Involve The Use Of Tweet Click On Your Post
The use of tweet click so that your audience can tweet certain part of your post that interest them right from your post they are reading makes it fun and increases traffic and conversion as they find it engaging and interesting. This can also make them keep coming to your website. As you can see on this post.“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them?” Jackie Huba Click To Tweet
9. Use of blog comments
Blog comments were the number one link building technique in the mid-2000s. Most of it weren’t exactly real comments. They were usually a spammy rubbish with an embedded link. This can be annoying but with the use of Google recapcha, you may not have this problems anymore.
This gave blog commenting a bit of a bad reputation. This is why Google came up with the rel=”nofollow” attribute – to deter this type of spam.
Blog comments is not that reliable way of SEO link building technique, but still help in traffic generation.
10. Use Compelling Blog Headlines
For your post to rank top on search engines, you need to engage in the use of compelling headline as this sells the content. Do you want your content to be read? –Then great headlines are key and will also guarantee you good position to rank in search engines – You can attest to this fact. You read certain post or articles if the headlines is catchy.
Now, there are two things you must optimize for with your headlines: Social traffic and search traffic.
For you to do this, your headlines should have the right keywords, the right length, and also be compelling enough for social media users to click on them.
Google Keyword Planner is the best place to find the right keywords, to help in possible search terms for your blog post idea. For example, if you’re writing a post on dating, then you may need keywords like “how to get a woman”, or “how to be in a relationship”
The moment you decide to use Google Keyword Planner, ensure your attention is on both the average monthly searches a keyword gets as well as its competition. It is advisable to also focus on less competitive keywords that get a lot of searches.
11. Retarget Visitors With Facebook Ads
Facebook ads can be EXPENSIVE in most cases and you may not even get the required targets and still spend a lot if this is not properly done.
I have a post on how to promote business with Facebook ads. This post you will find very appealing , interesting and helpful. Just read it and see what and how to do it correctly.
Retargeting with facebook.
Here’s how it works:
First, create a Facebook ad that sends people directly to your blog post or web page.
Next, target people that have visited your site depending on days, weeks or months you wish to target for:
Hence, run the ad.
It will be noticed that your CPC is cheap when compared to most other types of advertising (like Google Adwords).
12. Internal Linking (Recommended!)
Internal linking refers to adding links from one page on your website to another page on your website. This simply means you’re adding links from old blog post to new posts, or from certain pages to other pages.
Some site owners don’t use internal linking at all or suffice to say. Some who do use it over do it. Click To Tweet
Why internal linking is needed? They help your readers navigate your website. It is like a road network, help improve the search rank of the pages you link to, and aids the architecture and hierarchy of your website understanding.
Need heads up on internal linking:
Create quality content. The more quality content you create, the more quality content you can link to. It’s really that simple.
Use the right anchor text. A clear definition of this part is what you see me doing on my post referring and calling out some related previous post on this blog that is relevant to what you currently reading. This is to buttress the post and also help those pages or post to be read and indexed too. There is a clear benefit from clicking the link.
Link to relevant content. Don’t link for the sake of linking – always link to content that will add to your readers’ experience and in relation to your current post.
Don’t abuse it. Do not over use it. Anything from 6-10 internal links can be used in a 1,200-word blog post. Anything more than that abuse will be inevitable.
13. Reduce Your Bounce Rate
Bounce rate can be detrimental to your web ranking and as such must be worked on. See bounce rate and how it damages your site’s page views, conversions your SEO.
14. Optimize for Google’s Mobile-First Index
It is no more news that Google recently rolled out their “Mobile-First Index”: This update means that Google now counts the mobile version of your site FIRST. Now Google largely ignores the desktop version of websites.
The big question will be:
How do you know if your site is mobile optimized?
In addition to the good things they are doing and developing, Google created a free tool for doing just that: The Mobile-Friendly Test.
This tool will inform you if your site is optimized properly for mobile device with the necessary specific recommendations to make your site better.
15. Create an Active YouTube Channel
If you want to drive more traffic to your website, YouTube HAS to be on your radar screen.
YouTube has now passed Facebook as the 2nd most popular website on the planet (only behind Google)
16. Contact Those Who Shared Similar Content
This involves contacting those who shared articles similar to yours, which got lots of likes or shares. Find out who shared them. And reach out to the most influential ones (the ones with the biggest audience).
Be assured that most people will ignore your message. Eventually you may get reply from one in ten people you contacted. If they eventually mention you, it can help drive a lot of traffic to your site.
17. Do Content Outreach & Guest Posts
Encourage guest posting as this can also help drive traffic to your website.
18. Drive Traffic To Your Website From Forums
The use of forum can at first be futile but when you become an active, respected member of a forum, you’ve built a funnel…
…this in turn brings people back to your site.
The early stages of my blogging career though am still young in blogging but seasoned with information through constant research and development. When I first got started with blogging, I was starting from scratch.
I had no followers, no visitors and no email subscribers as my social media presence was also Zero.
I kept striving and had a strong faith. i also knew later that SEO and social media are tools to help boost traffic… but they took time for me to know and understand.
You wondering what i did next? Well it was not until recently i joined Forums and became an active member on marketing forums.
I answered people’s question and even posted some content. Hence, led to trusted visitors to my blog due to trust of value i offered.
19. Involve the Use of Email list
No digital marketing can thrive without the use of email marketing. Whether it is in terms of quantity of traffic or quality of traffic, email marketing often outperforms other digital marketing channels. Check out our post on email marketing and how it can be helpful to you.
Wrapping it up
Post On Social Media at Strategic Times
I have to say to you the reason i had to put this in the concluding part of this post. The moment you have contents, it is advisable for you to share contents of your websites to social media platforms. A report from CoSchedule showed the best times to post on social media networks (including Facebook, Instagram, Goolge+ and more). Once you understand how this works, you can benefit from it’s benefits.
The moment you can apply most of the things explained in this post, you can begin to see growth in your web traffic and get your site to the front of your audience. Do leave a comment or chat me up from the chat icon below. Will love to hearing from you.