What Is Social Media Marketing?
Social media marketing refers to the process of gaining traffic or attention through social media networks. It is one of the most powerful tools in your marketing arsenal.
It can be defined as a form of electronic communication (such as Web sites) through which people create online communities to share information, ideas, personal messages, etc. Brands can be positioned and evolved through social media.
The channels for social media are:
To mention but a few, you can find out more because there are numerous social media platforms but the above list is based on usage and popularity especially in this part of the world.
The most effective way for businesses of all sizes to reach prospects and customers is through social media marketing. The audience you are targetting are already interacting with brands through social media platforms like Facebook, Twitter, Instagram, and Pinterest, hence, you have to position your brand strategically to get your desired customers. Effective and efficient marketing strategy on social media can bring tremendous success to your business. Hence, creating loyal brand advocates thereby driving leads and sales.
BENEFITS OF SOCIAL MEDIA MARKETING
With the trend and rapid growth in technology, it is very important that businesses adopt digital technology to have an edge in the world today. for your brand to be relevant and easily heard, it is a must to adopt social media marketing.
The benefits of using social media for marketing are enumerated below.
1) Increase Brand Awareness
Your social media networks are channels for your brand’s voice and content to be heard and known. A well-executed social media marketing plan will result in your business reaching a more targeted audience.
This is important because it simultaneously makes your brand (product or service) easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
2) Increase Conversion rates for Website Traffic & Search Engine Ranking
The more valuable content you share on social media, the more traffic you will generate. This is a method i have used to build this brand and that has been fundamental to our success online. Infact, majority of traffic on most websites and blogs today is generated from social media and this is becauset there are billions of registered users on social media.
Every post you make on a social media platform is an opportunity for customers to convert. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.
3) Build Brand Equity
Getting someone to go from a prospect to a customer isn’t always as simple and straight forward as getting them to discover your brand and then make a purchase.
Instead, you need to earn their trust by initially providing your brand’s value for free. Whether it’s through blogging, free guides or other resources that educate or entertain consumers, you need to build equity with prospects.
Social media eases the process because you can consistently share free and valuable content across all your profiles and earn trust over time.
4) Increase in Sales
As more people know about your brand on social media and as you generate more traffic from social media, there is the eventual probability that for every ten, one will or may buy.
5) Better Audience Insight
You can know your customers and prospects at a deeper level. Social media allows you to see and know what your customer/leads is talking thereby helping you to know them more.
By constantly monitoring the activities on your social media profiles, you will have access to customer insights and opinions that you wouldn’t have had access to if your brand does not have a presence on social media.
In business, the more you know your customer interests, the better. By knowing the interest of your prospects, you will be able to tailor your solution to serve them better.
6) Better Customer Service & Engagement
Being active on social media, will avail you the opportunity to respond to customers and prospects questions, concerns and comments in real time. Forbes reports that 71% of consumers who get a quick response on social media say that they are more likely to recommend that brand to other people.
7) Grow Your Audience
Building an audience of loyal customers and advocates is one of the best ways to grow your brand long-term. Every new customer you gain is one more person that could potentially share your content or products with a friend.
Take advantage by focusing on sharing helpful and entertaining content that keeps people coming back for more.
8) Cost Effective
Marketing on social media is as cheap as free. It’s free to setup a Facebook, Twitter, Linkedin, Instagram, Youtube account for your brand. Social media marketing is cheaper compared to traditional methods of marketing. If you intend to attract a lot more follower in a short time, you can spend a little in advertising and achieve your aim. You can also use social media advertising to attract more customers rapidly.
9) Higher Conversion Rate
Social media marketing can result in higher conversion for your brand when effectively and efficiently utilized.
10) Targeted Advertising
Social media networks have a lot of information about their users. As a result, their advertising platforms allow for very in-depth audience targeting and segmentation. This provides you the avenue to target users based on interests, age and other criteria.
You can tailor your message to meet the exact type of customers need with the information they provide.
11) Build A Loyal Audience
Social media allows you to build a loyal audience. The more following you attract on social media, the more loyal audience you are building. No business can survive without loyal customers. Social media marketing will enable you to have an audience that will remain with you for the long term.
Social media marketing is the best platform to optimize your business and be relevant in your industry. It is the trend of the day and your targeted customers are on social media. It is better for you to be on the key social media networks so that you can convert them to a customer and loyal brand. Please remember to share and support us by telling a friend about us. You can leave a comment in the box below or contact us for any help