What is mobile marketing?
Mobile marketing is the act of promoting your products brand or services through carefully and systematically designed campaigns for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.
Mobile Marketing Components:
- App based
We are going to talk about SMS due to its importance and relevance in this part of the world.
SMS (Short Message Service) Marketing
On average, SMS messages are read within four minutes, making them highly convertible. You cannot neglect mobile marketing. Almost everyone checks their SMS messages. The best thing about this channel is that it does not involve the use of data or internet to deliver to such phones other than mobile network. When you have your prospects and customers phone numbers, all that is needed is to be sending them SMS messages routinely in order to keep your brand in their mind.
SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.
Mobile marketing is so powerful that it can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
ADVANTAGES OF MOBILE MARKETING
1) Instant Deliverability
The average time for all mobile carriers and SMS services is less than 7 seconds from send to received. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.
2) Instant Opt-In and Opt-Out
The use of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS – instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front. In the SMS marketing business, you want to make it as quick and simple to opt out as it is to opt in. This simplicity helps keep subscriber satisfaction high.
3) High Open Rate
Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. This is a survey i have carried out and known. When the notification gets to a subscriber or hears that trill signaling a text message, they always look and read. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.
SMS is more of a direct connection to your target customer.Unlike email, SMS doesn’t have to battle against spam or other email filters.
This has been dealt with in details in our post on Mobile marketing with SMS to promote business