Your website should be your strongest marketing point. When that is no longer the case, guess it’s time to start thinking about redesigning your website.
The Website has been the pivotal and brand representative of any brand or business.
Think of your website as your digital storefront; a storefront that has now become as important as your physical one. See your website as the image representation your your business / brand. It is the first thing your audience interact with online that tells them about you.
Here are signs that you need to Redesign or Update your Website.
1 Your Site Isn’t Mobile Friendly or Responsive
A mobile friendly website is one that is very responsive.This means that the website responds to the size of the screen the viewer is using and adjusts the content accordingly.
By so doing, contents on the web can be accessed easily regardless of the device screen size.
It was recently released by Google press that the impact of website being mobile friendly can have on SEO can not be overlooked. Google made an announcement in April 2015, they made it clear that they will penalize any website that was not a responsive website.
According to Statistica, 52% of all website traffic comes from mobile devices, and Google is now basing its rankings on the mobile rather than the desktop version of a website. If you have a separate mobile website or a site that does not utilize responsive design, I advice you to redesign your website with mobile-friendly elements in mind. For more on mobile website design
2 Poor User Experience
The goal here is to design to please your audience or users. This involves making your links easy and accessible to users on your website. this you may call “good house keeping”.
If your links are not properly arranged or nested in tags that makes it difficult for your users to know how or where to click, then it is time you consider redesigning your website for it to be easy for users to use.
Hence, a new website designed with user experience at the forefront is often the best solution to proffer. Read more on effects of UX on search engines
3 Do Not Use Flash
In the past, Flash were used to design beautiful sceneries in website and was in demand then. Due to the problem of search engines inability to crawl these frames, it has been found to be a barrier to search ranking and hence not to be used.
Besides, search engines focus on the content (the words) on a site to rank that site. Flash sites don’t show content in a way the search engines can recognize so that they won’t rank the sites, and as such the site is lost among millions of site on Google that are never searched or seen.
Currently, from resources online blog post, they wrote about reasons not to use flash on your website. 1 security, 2 requires a flash player, 3 does not work on most Smartphone devices ( Iphones ) and it is inefficient.
4 Slow loading speed
From experience, when a website loads slowly for more than 6 seconds, we usually leave before giving it time to load. We tend to become easily impatient. This is the reason for high bounce rates especially for websites with a lot of graphics, unnecessarily bulky text, and too many pages (non-optimized).
Kissmetrics released an article which says 47% of users expect websites to load within 2 seconds, and 40% will abandon the page when it take more than 3 seconds to finish loading.
5 Bad SEO or Outdated
The purpose of any website is to be read or seen thereby promoting sales or the goal for creation. If your website is not ranking well on Google or other search engines and people are having a hard time finding it, then there is a serious need to redesign it right away.
Your website should be one of the best marketing tools in your arsenal, but if it isn’t kept current, you are wasting a great resource. Search engine algorithms change and evolve and a dated website could be breaking new rules and hurting your SEO. Moreso, Google loves websites with current information. One of the best ways to do that is with blogs. But if your site has been static for months or even years, it’s time for some fresh content.
6 Complicated content updates
When changing contents on your website is an herculean task.
Your web platform should be easy to add or edit contents or post at ease and on the go to give your users a new feel and vibe.
If your websites platform makes it difficult to achieve these minor changes, you may want to consider building a new website using a new content management system (CMS).
There are many open source CMS options to choose from that make adding, creating, and updating simple. Examples are Drupal, WordPress, and Magento then compare and contrast the benefits to suit your userability.
Is It Time to Redesign Your Website?
After reading this post, the points to consider if it’s time to redesign your website. “Yes! I wish to redesign!”. If you do not know how, don’t worry, I can help! Get in touch today and move your website forward and grow your business. Book Here
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